The conversation about which operating system to use was at least one that all of Apples top executives were familiar with. They were less prepared to discuss the intricacies of the mobile phone world: things like antenna design, radio-frequency radiation, and network simulations. To ensure the iPhones tiny antenna could do its job effectively, Apple spent millions buying and assembling special robot-equipped testing rooms. To make sure the iPhone didnt generate too much radiation, Apple built models of human heads â€” complete with goo to simulate brain density â€” and measured the effects. To predict the iPhones performance on a network, Apple engineers bought nearly a dozen server-sized radio-frequency simulators for millions of dollars apiece. Even Apples experience designing screens for iPods didnt help the company design the iPhone screen, as Jobs discovered while toting a prototype in his pocket: To minimize scratching, the touchscreen needed to be made of glass, not hard plastic like on the iPod. One insider estimates that Apple spent roughly $150 million building the iPhone.
whole lotta work to get this much sexy
By Rob | Published: January 11, 2008